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Are You Choosing Your Website Colors Safely?
Many designers are overlooking the vitality of colors in creating a web site. Why is it vital? It is because it creates a mood – it can annoy, irritate or interest and uplift the spirit of the visitors. Your site can end up plain and boring or...
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The Key to Effective Web Site Design
This article may be published electronically or in print, free of charge, without alteration to any content and the resource box at the end of the article is included in it's entirety without alteration. A courtesy copy of your publication would be...
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WML: Getting Your Wireless Site Online Three Simple Steps How To View Wireless Sites Using a PC's Browser WAP Search Engines WML Validators The presence of the wireless / mobile / hand-held world is becoming more apparent daily. With the...
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Do's and Don'ts in Web Design - part 2 (content)
<strong><font COLOR="#009900">Do know your audience</font></strong>
It's important to know your audience.
If you write for a site that sells toys you'll use other words, colors, images etc. compared to a site for online banking.
Write and design with your visitors in mind. Don't get tempted to write for yourself.
<strong><font COLOR="#FF0000">Don't use meaningless words</font></strong>
Do you have a cool site with hot subjects?
Or a hot site with cool subjects?
On some hype-sensitive sites these kind of words might be useful but on most sites you'd better refrain from meaningless words.
<strong><font COLOR="#009900">Do write about the subject</font></strong>
Write about the subject.
Saying: This page is about breeding goldfish talks about the page. Instead, start right away with the
subject. Breeding goldfish is a popular hobby....
<strong><font COLOR="#FF0000">Don't use jargon</font></strong>
Avoid jargon. That goes for Internet jargon but also for jargon for any other subject.
Only if your site is focused on a selective group of specialists jargon might make sense.
<strong><font COLOR="#009900">Do use short sentences</font></strong>
Use short sentences. The World Wide Web is fast. Your visitors want to get your info in a snap. So read and reread your text. Then cut out as many unnecessary words as possible.
<strong><font COLOR="#FF0000">Don't write technical</font></strong>
Don't write technical. Your visitors don't care how you created your site and that you prefer Perl over TCL/TK (or the other way around).
Instead write about your subject.
<strong><font COLOR="#009900">Do use correct spelling</font></strong>
OK, this one will turn against me....
Use correct English or whatever language your site is written in. As a standard routine use a spelling checker but don't rely completely on it. Human proof reading is necessary.
This can be difficult - especially if you're not native speaking English.
<strong><font COLOR="#FF0000">Don't show any page under construction</font></strong>
Don't publish a page that's under construction.
People will hate you if you do.
If the page isn't finished, it's not ready to be published.
In a sense most pages are always under construction because they are updated (more or less) frequently.
<strong><font COLOR="#009900">Do use the first screen</font></strong>
Be sure to put important text on the first part of your page, the part that will show up first on a screen.
<strong><font COLOR="#009900">Do present the issues right away</font></strong>
Your visitor wants to know immediately what she/he can find on your site. Keep that in mind when designing your site.
Present the important issue(s) of your site on the first page.
<strong><font COLOR="#009900">Do use a descriptive title</font></strong>
The text for the tag "TITLE" should be descriptive.
The title shows up in the results of search engines. A descriptive title makes clear what people can expect on your site.
The title is also shown in the history list of browsers.
<strong><font COLOR="#009900">Do use small pages</font></strong>
The World Wide Web is not a book. People don't read it sequentially. They want to select a small piece of info and decide what info they want to read next.
So you should provide small pages. Cut long pages in pieces and connect them through hyperlinks.
<strong><font COLOR="#009900">Do use implicit text for your links</font></strong>
Phrases like Click here or Check this link distract from the content and are to be avoided.
Try to write your text in such a way that a link is a natural part of the sentence. Instead of
Cyber Logic Host™ :: Cheap Web Hosting, domain registration Click here to visit it;
try to write something like
Cyber Logic Host™ :: Cheap Web Hosting, domain registration.
<strong><font COLOR="#009900">Do update your pages</font></strong>
Be sure to check your pages on a regular base and to update them if necessary.
<strong><font COLOR="#009900">Do show date of update</font></strong>
You update your pages on a regular basis. Don't you?
Make clear to your visitors how recent or (out-)dated your information is. Provide the date of the last update. And don't forget to change the date if you change a page...
<strong><font COLOR="#009900">Do ask for feedback</font></strong>
You can learn from your visitors.
Ask for their feedback and give them an e-mail address to reach you.
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