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Affordable Web Designing In India
Have your competitors left you behind on the Internet? Is your
site "known" on the Internet? At KolWeb our team of talented web
designers and expert web developers make sure your website looks
exactly how you want it; i.e. providing you the exact...
Establishing your Internet Presence
Introduction This article shows you what is involved to get your own website up and running. This information can help you with preparing the requirements for your website. Having well defined requirements will result in a better website while...
How to save money on a website
Know what you want Make sure you know why you want a website and what you want your website to do for you. Write down some short term and long term goals. Establishing an Internet presence for your business is an important step – make sure...
Seven Ways to Put Your Business Online And The One Guaranteed Way to Do It at No Cost
Ever since businesses realized that the Internet the ultimate resource to reach more people in less time for less than most other marketing mediums, business owners have been asking how can I get my business online and thus in the global...
Website designers and designing
How many times have you gone to a site someone recommended, only to have it take "forever" to load? You had been told it was a great site. But how long are you going to wait for fancy backgrounds, 300 dpi jpegs, or animated gifs to load onto your...
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The Home (Page) is Where the Heart Is
I know your online business has heart... miles and miles and
miles of heart. But how come when I visit your site, I can't
find it?
The "heart" of your website is the thing that makes your company
tick. It's the compact yet vital nugget that lets me know in
short order what you do and how you can help me. It's the thing
I need most when I arrive at a site for the first time. But
instead, here's what I get from many webmasters:
>Corporate jargon
>Blustery self promotion
>History lessons in past achievements
>Nothing!
>Everything!
>Banner farms
>Graphic design masterpieces with no message
>Flash intros that communicate zilch.
So where are they hiding the information their visitors need? I
have found excellent home page content squirreled away on About
Us pages, Contact Us pages, FAQ pages - everywhere but where it
really belongs...
Up front, center stage, the index page.
Why not open up your home page right now and compare its content
with the following checklist that you can use to reveal your
site's living, breathing heart to your visitors:
>A brief but clear description of what the site is about and
what your product/service does.
>Address the pain (i.e. problem) it will ease and the benefits
that users will enjoy.
>Remember the formula for good
sales copy: Problem. Agitation.
Solution.
>Tell them why you are the best possible person to provide that
solution.
>Clear instructions on what to do next: Click here for more
info; Contact us here; Sign up here to receive a free whatever.
>Site menus all over the place -- the top, bottom and side.
The home page sets the navigation standard for the rest of the
site. If a visitor gets it here, he/she will get it anywhere
throughout your site.
>A relaxed non-corporate tone that invites people in rather
than holding them at arms length.
>Everything spelled out, nothing assumed. You and some of your
prospects may speak fluent jargon but don't make your average
visitors feel stupid unless you're 100 percent sure you don't
want them as clients.
In short, effective home page content showcases your product or
service's finest benefits. It uses easy-to-understand,
persuasive language. And it puts the heart back into your
home page!
About the Author
Suspect your e-content is not working hard enough for you?
Heather Reimer writes action-inspiring web content, newsletters,
sales letters, news releases, ads and articles with heart. Also,
editing/proofreading at low rates.
Get a FREE content analysis report on your site when you request
an estimate. mailto:heatherreimer@codetel.net.do
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