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Column Designs with CSS
So CSS makes layouts easier than they were with tables - there's
not really much debate about that. One of the reasons many
people stuck with tables for so long (and, in fact, still stick
with tables to this day) is that it can be difficult to...
Creating Your Own HTML Email Templates in Outlook
If you want HTML Emails in Outlook to look the way YOU want, and your designing them in DreamWeaver - Heres How: Step 1 When in Outlook (Pro), Go to the Tool | Options Menu. Step 2 Click on the Mail Format Tab along the top of the current...
How to Pick a Web Design Firm
The image your website design projects on the Internet is one of
the most important aspects you need to keep in mind at all times
when choosing a website design firm. It is very important to
remember that most of your visitors haven't spoken to...
IN CREATING WEB DESIGN IT IS IMPORTANT TO REMEMBER KISS: KEEP IT SIMPLE STUPID!
Are you a web owner? Are you wondering why your site is not doing very well in the e-community in spite of your glamorous web designs? Aren’t you making any money at all? If all your answer to these questions is YES then it’s high time you sit back...
Simplify Your Web Site for Clarity and Ease of Use
There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web...
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Web Design and Hosting in Brisbane
Professional web design providing Business owners with web design, web site hosting, and graphic design.
Our Services:
Small Web site - $1,000AUD
5 page web site
Ideal for small business to give them their first web presence
Medium Web site - $2,500AUD
10-15 page web site
The benefits of a professionally designed website, with seamless database integration.
Large Web Site - $3,500AUD+
Individually quoted
Unique website solutions for complex business plans
Build a web site that works for you.
The internet is becoming increasingly important to both business and consumers. It has, and will continue to, change the way we work, and the way we shop. It is therefore crucial to keep up with date, and to get it right the first time.
Every web site has a different purpose - information, selling, demonstration, enquiry/ordering, ecommerce. The two most important questions a company must ask itself, are:
1. What function will our web site serve?
2. Is my current site achieving this?
Your Web Site Checklist
1. Function
Consider what your company requires from the internet. Are you a source of information? Are you selling products? Are you demonstrating your products/services? Do you want the user to make specific enquiries (ie bookings, product quantities, purchasing orders, trade orders, or online purchasing)
2. Is your website search engine friendly?
There is no point in building a great looking website, if web users cant find it.
Search engine optimisation is the process of promoting a website to achieve top search engine rankings for relevant, targeted keyphrases. Find out how to improve your websites search engine rank.
3. Your Web site is your business
With all design, consistancy is king. Remember that potential customers see your web site first in most cases, and if your site looks unprofessional so do you.
It is crucial to consider the site visitors
experience. Long download times, overuse of annoying adverts/animation, confusing navigation, and hard to find contact details, are the 4 biggest threats to keeping potential customers on your site, and away from competitors.
4. Offer clients a solution
Web sites that target client requirements, and offer solutions are the most effective way to generate enquiries. Once they make contact, then it is over to you to do what you do best, sell your services/products. Think of your Web sites homepage as a launch pad to all your services/products. Make it easy for your visitors to find what they are looking for, with the minimum of clicks.
5. keep your content fresh
Will people really come back to your site if they see the same content? A CMS (Content Management System)
allows you to update any page form any computer, at any time. Update news, special offers, get feedback. Turn a static site into an interactive experience, and give people a reason to bookmark your site.
6. Promote
There is no point in having a web site if customers dont know about it. Search Engine listings are vital (although there are no placement guarentees these days!)
Place your web address on all your existing, and future advertising, business cards, letterheads, fax headers, magazine adverts. Dont wait for clients to come to you, be proactive.
7. Keep them coming back
The best visitor to your site, is the one that keeps coming back. It shows that they value your site, and that they trust you. Making a great user experience, that offers up to date information, relevant information, ease of function, and actually helps the visitor will increase your sites popularity. And this will make a great impact on your company.
Contact Blue Square Media to get your Web site working for you.
About the Author
Ian Bruce is Creative Director of Blue Square Media, and has been in the design industry since the mid 1990's
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